Looks like the trend of the summer in Korea is girl groups toning down the tough to get to something sweet. 2NE1 did it with "Falling In Love," and I think this is another good example of how to do it properly. Those guitar strums and marching drums driving the verses are straight out of a Western, and the ladies of f(x) handle those passages with style, swaying their bodies with deceptively assured poise. But then they'll get to that hook--the explosive RUM PUM PUM PUM PUM--and without missing a beat, they'll segue right into a series of playground antics: starting improptu games of patty cake, stomping down the sparkly dance floor, wagging their fingers at each other like friends that have become something closer to sisters. It's a balance between mystique and friendship which "Rum Pum Pum Pum" pulls off perfectly.
As for the music? Well, if the snappy hints of golden-age Britney cheerleader pop don't suck you in, those luscious, sticky harmonies in the chorus certainly will.
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