Artist of the Day: Spring Offensive

What's the best way to attract attention when in an aspiring indie group? I don't have the answer, but it seems Spring Offensive do.

1. Pick damned great influences.
2. Make captivating and unforgettable music videos.
3. Release promising tracks, one after the next.

The best way to witness the promise in Spring Offensive's name is through their latest music video for "Not Drowning But Waving." The gorgeous track is enough to make any Shearwater fanboy swoon, and the story the video tells is equally engaging (in a fatally different way.) Check it out after the jump:

One aspect of Spring Offensive the music video doesn't touch on is the diversity the group displays in their music. While "Not Drowning But Waving" is organic and serene, other tracks from the Oxford quintet display playful math-rock tendencies, reminiscent of their neighbors Foals while still bolstering enough uniqueness to distinguish the group. Check out "A Stutter and A Start," a more upbeat tune, below.

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For Spring Offensive's size, they sure do know how to lure listeners in. If you like what you hear, then head on over to their Facebook page and leave them a comment.